Somebody, some time or another will value our music: NV front man Naveed Masood

Somebody, some time or another will value our music: NV front man Naveed Masood

LAHORE: "Each performer is seeking after a normal everyday employment. Music is their obsession, yes, however not their bread and spread." 

This was said by artist Naveed Masood, front man of rock band NV, amid a discussion that demonstrated that they might be new to the scene, yet the band is completely mindful of how things work in Pakistan's music industry. 

As another era performer, Masood feels brands, rather than groups, are riding the flood of music in Pakistan. The 'charged versus individual music' contention is greatly relevant nowadays. "Most groups that are sponsored by brands have quit making their own particular music since that is the manner by which they profit and get acknowledgment for their specialty," he said. "I think there is nothing amiss with that. The main time it's wrong is when individuals relinquish their own particular music." 

NV includes Masood, Azam Shahani and Asim Siddiqui, in spite of the fact that the other two individuals have so far just worked together with Masood on Anj and their unreleased single Sawera. 

Anj is a stone tune that the band as of late discharged on YouTube, including Masood on vocals, guitar, bass, creation and additionally sound/video generation. Shahani rocks a guitar solo while Siddiqui deals with the drums. Their other track, likewise a YouTube discharge, is a contemporary rock adaptation of the Punjabi society exemplary Lathey Di Chaadar. 

Conveying percussion to the cutting edge 

An abnormal and brave alteration of the melody, Masood offers it was simply accidental. In spite of the fact that it takes a while for the version to develop on you, the additional verses and contemporary feel are a fascinating thought on the tune. 

The video has been shot by Masood himself which indicates him working instruments as they are played in the melody. Keeping costs low, he feels this strategy works for rock groups on the grounds that the execution based methodology supplements the melody's vitality. 

Masood credits Pomplamoose, an American music twosome, for the thought behind his recordings. The couple was shaped in the mid year of 2008 and figured out how to offer roughly 100,000 melodies online in 2009. To some degree an online marvel, they discharge a music video consistently – recording recordings themselves on low spending plans. "They record the melody first and after that demonstrate the instrument the way it's played as opposed to going for picturesque shots or models and we utilized a comparative methodology," said Masood. 

Be that as it may, neither Anj nor Lathey Di Chaadar was the band's presentation track. It was 2011 when they had chosen to hit the studio to record the yet-to-be-discharged Sawera. "That was our best tune to date since it was to a greater degree a pop shake song of devotion with an appealing tune. When I composed it in 2008, I had distinctive impacts and was incredibly roused by the immense rock groups of Pakistan, especially Noori," he reviewed. 

In spite of the fact that, the band had the melody recorded at Nescafe Basement supervisor Xulfi's studio, the video they had shot was lost by the maker. "We had paid them and they didn't give us a discount even in the wake of losing our video. That was the point at which I understood we can't continue putting resources into something that won't give us cash." 

Of that acknowledgment, NV Studios was conceived. "I chose to make an onetime venture, purchase the hardware and do everything myself. That is the thing that working in Pakistan resemble on the grounds that the individuals who don't have studios have quit making music. I have a studio and that has made things work for me else it would have been to a great degree troublesome in light of the fact that delivering music costs a considerable measure." 

Why didn't the band discharge Sawera, the track they considered their best excursion? "We need to showcase our musicality and regardless of the possibility that it doesn't resound with the mass gathering of people, somebody, some time or another will acknowledge what we've finished with our instruments," he said. 

The web has given all performers a more prominent association with gatherings of people and the capacity to impart their interests to individuals they could have never come to. Like its motivations Pomplamoose and Noori, NV would like to become famous one day, without the contribution of corporate cash.